About Me & UpGear Apparel Co.

At UpGear Apparel Co., I believe life isn't meant to be postponed.

Too often, we wait for the perfect time to start. The perfect time to chase a goal, prioritize our health, build confidence, or become the person we know we're capable of being. The truth is, there is no perfect moment.

Hi I'm Coralee, founder of UpGear Apparel Co.

As a wife, mom, full-time Education Assistant, and entrepreneur from British Columbia, Canada, I understand how busy life can become. Between work, family, and everyday responsibilities, it's easy to put ourselves last and convince ourselves that we'll start tomorrow.

UpGear was built to challenge that mindset.

Every design is intentionally created to serve as a reminder to take action today.  Our apparel is for people who believe in growth, resilience, and showing up for themselves, even when life feels overwhelming.

This brand isn't about being perfect. It's about making progress.

Whether you're heading to the gym, exploring the outdoors, building a business, or simply trying to become a better version of yourself, UpGear is designed to move with you every step of the way.

I'm building more that a clothing brand. I'm building a community of people who choose action over procrastination.

Than you for supporting a small Canadian business and becoming part of the UpGear story.

The strongest version of you isn't coming someday.

It starts today.

UpGear Apparel Co.

Built for people who choose action over excuses.